Unlike with pay per click, there are not too many guides on making money with PPV/CPV. Sure, there’s Guaher Chaudhry’s PPV Formula Product (which is currently closed) and you will sometimes find some useful tidbits talked about on forums like WarriorForum or WickedFire. However, I recently came across an excellent ebook called the PPV Playbook which I’ve found to be a great complement to the Affportal tools. Used some of the tips I’ve picked up from the book, I’ve been having some really good success with my more recent PPV campaigns. That’s the reason why I wanted to writeup a quick PPV Playbook review for you guys.
The PPV Playbook is a 22 page ebook written by David Ford. If you haven’t heard of him before, make sure to go and check out his blog and his guest post over at JonathanVolk.com. He actually gives some great PPV tips for free on his blog, so its worth subscribing for anyone interested in learning more about PPV.
The book itself is divided into 6 parts. In the first part of the book, David gives an introduction to PPV, including his top 10 PPV traffic sources. In Part 2, he goes into the steps needed to setup a profitable PPV campaign. Aspects like selecting an offer, researching demographics and finding urls to bid on are discussed in great detail. Part 3 is probably the section of the book that I found most helpful. This is where he discusses landing pages and direct linking with CPV. There are some awesome tips here for quickly designing converting landing pages, and also how to collect emails and pre-pop lead forms. Finally Parts 4 and 5 discusses bidding strategies and tracking and the last section of the book gives away six niches that David himself is making good money with.
What I really like about the book is that David picks an actual offer and walks through his entire thought process on how he goes about promoting it using PPV. I’m using some of his strategies on my own landing pages for example, and I’m personally noticing a dramatic improvement in the conversions on my own campaigns. Just a few simple tweaks can be the difference between a profitable and unprofitable campaign.
The PPV Playbook costs $47 and is a really well written guide for people wanting to start making money with PPV/Contextual advertising. It also comes with a money back guarantee if you don’t like it for some reason. For those of you who are more visual learners, the book also includes a link to several videos that David has put together to cover specific topics in more detail. After finishing the book, you will have the knowledge of what it takes to setup a successful PPV campaign. If you are an Affportal member, I recommend that you check out the PPV Playbook as I think it will help you out a lot.
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